Prices last checked 2026-10-14 (Oct 14, 2026) on vendor pages

sellerboard vs Helium 10 Profits

Short answer

If profit tracking is the only job, sellerboard is the cheaper tool: from $19/mo ($15/mo yearly) for up to 3,000 orders, versus Helium 10 Diamond at $359/mo ($279/mo yearly), the plan where Helium 10 lists full profit and loss reporting. If you already pay for Diamond for keywords, listings and ads, its P&L is included, and a second subscription may be redundant.

Last checked

2026-10-14 · By Shawn Mai, AI Seller Index

We have not tested these tools hands-on; this page is built from each vendor's own pricing and feature pages plus our tool listings. Links on this page are plain (non-affiliate) links. Always confirm prices on the vendor site.

Which job are you paying for?

Profit only: a dedicated profit tool like sellerboard.
Profit + research: Helium 10 Platinum lists only "Limited profit reporting".
Whole suite (research, listings, ads, P&L): Helium 10 Diamond lists "Profit and loss reporting".

Prices

Plan	Monthly billing	Yearly billing	Limit / wording
sellerboard Standard	$19/mo	$15/mo ($179/yr)	3,000 orders/mo
sellerboard Professional	$29/mo	$23/mo ($279/yr)	6,000 orders/mo
sellerboard Business	$39/mo	$31/mo ($369/yr)	15,000 orders/mo
sellerboard Enterprise	$79/mo	$63/mo ($759/yr)	50,000 orders/mo
Helium 10 Platinum	$129/mo	$99/mo	"Limited profit reporting"
Helium 10 Diamond	$359/mo	$279/mo	"Profit and loss reporting", inventory management, managed refund service, Helium 10 Ads

Sources: sellerboard pricing, Helium 10 pricing (checked 2026-10-14). Helium 10 Diamond also carries a 2% management fee on PPC spend managed through Helium 10 Ads. Enterprise from $1,499/mo billed annually.

Yearly cost (yearly billing)

Tool / plan	Per year
sellerboard Standard	$179
sellerboard Professional	$279
sellerboard Business	$369
sellerboard Enterprise	$759
Helium 10 Platinum (limited profit reporting)	$1,188 ($99 × 12)
Helium 10 Diamond	$3,348 ($279 × 12)

Who each fits

sellerboard — best for Amazon sellers who want a dedicated profit dashboard at a low entry price. Not for sellers who want keyword research or listing tools in the same subscription, or Shopify-first brands (our listed limitation: "Amazon-focused; UI basic").

Helium 10 Profits (Diamond) — best for sellers already on Diamond for research, listings and ads. Not for sellers who only need profit numbers (our listed limitation: "Broad but deep tiers get pricey; learning curve").

Keep both or drop one?

Running both makes sense only if you need Platinum-level research and want fuller profit reporting than Platinum lists, without paying for Diamond: sellerboard Standard + Helium 10 Platinum is $179 + $1,188 = $1,367/yr on yearly billing. If you are already on Diamond, its P&L may make sellerboard redundant.

FAQ

Does Helium 10 Platinum include Profits?

Helium 10's pricing page lists Platinum with "Limited profit reporting"; full "Profit and loss reporting" is listed on Diamond. Check the vendor page for details.

Is there a free trial?

sellerboard: "1 month free trial. No credit card required." Helium 10: a limited Free plan is mentioned in its pricing FAQ.

Which is cheaper per year?

On yearly billing, sellerboard Standard is $179/yr; Helium 10 Diamond is $3,348/yr.

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Disclosure: some outbound links may be affiliate links, and sponsored placements are always labeled "Sponsored". Verdicts and rankings are not for sale. Pricing is checked against vendor pages and dated; always confirm on the vendor site.