Prices last checked 2026-10-14 (Oct 14, 2026) on vendor pages

Helium 10 vs SmartScout

Short answer

They mostly answer different questions. Helium 10 is a keyword-to-listing-to-ads suite (Platinum $129/mo, $99/mo yearly). SmartScout maps brands, sellers and categories, which suits wholesale and brand research (Basic $49/mo, $29/mo yearly). Private-label sellers focused on keywords usually start with Helium 10. Wholesalers and brand researchers usually start with SmartScout.

Last checked

2026-10-14 · By Shawn Mai, AI Seller Index

We have not tested these tools hands-on; this page is built from each vendor's own pricing and feature pages plus our tool listings. Links on this page are plain (non-affiliate) links. Always confirm prices on the vendor site.

Which question are you answering?

Question	Usually starts with
Which keywords should my listing target?	Helium 10
Build or optimize a listing, run ads	Helium 10
Which brands could I wholesale?	SmartScout
Map competitors' brands and sellers in a category	SmartScout

Based on our listings: Helium 10 is an "All-in-one Amazon suite (research, keywords, listings, PPC)"; SmartScout is "Brand/seller-level market mapping and wholesale sourcing", with the limitation "Less useful for private-label keyword work".

Prices

Plan	Monthly billing	Yearly billing (per month)
Helium 10 Platinum	$129	$99
Helium 10 Diamond	$359	$279
SmartScout Basic	$49	$29
SmartScout Essentials	$119	$99
SmartScout Business	$299	$239

Sources: Helium 10 pricing, SmartScout pricing (checked 2026-10-14). SmartScout additional user: $49. Helium 10 also lists a limited Free plan.

Running both

SmartScout Basic $29/mo + Helium 10 Platinum $99/mo = $128/mo on yearly billing (our arithmetic from the listed prices).

Who should run both

Sellers who source wholesale brands and also launch private-label products. If you only do one of those, start with the matching tool.

Who each fits

Helium 10 — best for private-label sellers who need keyword research, listing building and ads in one place. Not for wholesale-sourcing-first workflows, or anyone who only needs one function.

SmartScout — best for wholesale and brand-analysis sellers. Not for private-label keyword work.

FAQ

Which is cheaper?

On yearly billing, SmartScout Basic is $29/mo and Helium 10 Platinum is $99/mo. On monthly billing, $49 vs $129.

Can I use one instead of the other?

Only if your job fits it: they are built around different questions (keywords vs brands and sellers).

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Disclosure: some outbound links may be affiliate links, and sponsored placements are always labeled "Sponsored". Verdicts and rankings are not for sale. Pricing is checked against vendor pages and dated; always confirm on the vendor site.